When we look at the future we see the changes in growing technology and how each individual person and company uses these changes to reach people all over the world. When I think about my childhood I can remember thinking about how impossible it seemed to be able to reach out to someone on the other side of the planet. Now its something that is as easy as a click of a button.

In the future I would predict that content marketing will be used above all as as a way to market and promote products, places, companies, and individuals. Blogging used to be a foreign thing that only a few people did, now we are seeing this everywhere. Wether its a personal blog or a blog for a company everyone seems to be doing it. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Studies show that content marketing is something that the larger majority of marketers are using and is continuing to grow.

Social media marketing is another significant way to share your message for the future. Social media marketing continues as do ways to use social media. Everyone is so connected to social media, especially the younger generation so why not grow with them. Social media just keeps growing and growing. At the end of 2018, Facebook had 2.32 billion active users. And most of the other social networking platforms and apps also continued to grow past 2018 levels. Using social media will be a huge benefit for the future in digital advertising because creating and sharing content is key for future success.

On the theme of believing that social media and digital media are the future I also believe that we will be seeing more PPC marketing. PPC marketing is a way of buying visits to your site, rather than attempting to “earn” those visits organically. If you do PPC correctly than the fees pay for themselves because the visits are worth more and companies will grow. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. There are so many new companies and information available on the internet so it only makes sense that if you want your company to be successful and be seen you use PPC.

Andrea

References

Hainla, L. (2019, February 07). 21 Social Media Marketing Statistics You Need to Know in 2018. Retrieved from https://www.dreamgrow.com/21-social-media-marketing-statistics/

Kim, L. (n.d.). What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing [PPC U]. Retrieved from https://www.wordstream.com/ppc

What is Content Marketing? (2019). Retrieved from https://contentmarketinginstitute.com/what-is-content-marketing/